Ben & Jerry’s
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Ice Cream
From a renovated gas station in Burlington, Vermont, to far-off places with names we sometimes mispronounce, the journey that began in 1978 with 2 guys and the ice cream business they built is as legendary as the ice cream is euphoric. 1978 - Humble Beginnings With a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment ($4,000 of it borrowed), Ben and Jerry open their first ice cream scoop shop in a renovated gas station in Burlington, Vermont. 1979 - Next Step... Ben and Jerry celebrate the shop's one-year anniversary – and the customers who made it possible – by holding the first-ever Free Cone Day: free scoops for all, all day long. The annual ice cream give-away continues today in scoop shops around the world.